Natori is a prestigious brand in the fashion and lingerie industry, renowned for its elegant and luxurious designs. Founded by Josie Natori in 1977, the brand has grown into a symbol of sophistication and style, offering a wide range of products that include lingerie, sleepwear, ready-to-wear clothing, and home decor. Natori combines Eastern and Western aesthetics to create pieces that are both beautiful and functional, making every woman feel confident and exquisite.
Natori History
Top Sale
Felt Embroidered Cropped Jacket
$995.00
- Length: 19″
- Open front
- Faux leather applique on the sleeves
- Luxurious felt quality from Italy
- Embroidery time: 320 minutes
- 85% polyester 15% viscose
- Dry clean only
- Made at our own factories in the Philippines
Return Policy
- Natori was founded in 1977 and today is one of the fashion industry’s most recognizable designer brands. Each of the Natori brand collections – Josie Natori, Natori, N Natori and Josie by Natori – is a reflection of the namesake designer’s distinctive, East/West aesthetic.
Core Values and Mission
Natori operates on core values of elegance, quality, innovation, and empowerment. The brand’s mission is to provide women with luxurious and comfortable clothing and accessories that enhance their beauty and confidence. Natori aims to create pieces that celebrate individuality and offer a sense of luxury in everyday life.
Product Range
Natori offers an extensive selection of fashion and lifestyle products, including:
- Lingerie: A variety of bras, panties, and lingerie sets designed for comfort and style.
- Sleepwear: Luxurious sleepwear including nightgowns, pajamas, and robes crafted from premium materials.
- Ready-to-Wear: Elegant and sophisticated clothing for day and evening wear, including dresses, tops, and loungewear.
- Home Decor: Stylish home accessories such as bedding, tableware, and decorative pieces that reflect the brand’s aesthetic.
- Accessories: Fashionable accessories including scarves, handbags, and jewelry that complement the clothing line.
Customer Experience
Natori is dedicated to providing an outstanding customer experience through:
- User-Friendly Website: An intuitive online platform that makes it easy to browse and purchase products.
- Detailed Product Information: Comprehensive descriptions, size guides, and customer reviews to help buyers make informed decisions.
- Customer Support: A responsive and knowledgeable customer service team available to assist with inquiries, orders, and product advice.
- Secure Shopping: Advanced security measures to ensure safe and secure online transactions.
- Fast and Reliable Shipping: Efficient order processing and shipping to ensure timely delivery of purchases.
- Easy Returns: A straightforward return policy to accommodate customer needs and preferences.
Quality Assurance
Natori places a strong emphasis on the quality and craftsmanship of its products. Key aspects include:
- Premium Materials: Using high-quality fabrics and materials to ensure comfort, durability, and a luxurious feel.
- Expert Craftsmanship: Collaborating with skilled designers and manufacturers to create well-fitting and stylish pieces.
- Quality Control: Implementing rigorous quality control measures to ensure each product meets the highest standards before reaching customers.
Affordability and Value
Natori is committed to providing excellent value for money. Key initiatives include:
- Competitive Pricing: Offering high-quality fashion and home decor at accessible prices to ensure affordability.
- Special Offers: Regular promotions, discounts, and seasonal sales to provide additional savings.
- Loyalty Programs: Reward programs and exclusive offers for repeat customers to enhance their shopping experience.
Inclusivity and Diversity
Natori is dedicated to inclusivity and diversity, ensuring that:
- Wide Range of Sizes: Offering an extensive size range to cater to different body types and shapes.
- Diverse Models: Featuring models of various sizes, ethnicities, and backgrounds to reflect real customers.
- Customizable Options: Providing options for personalized fit and style preferences.
Sustainability and Ethical Practices
Natori is aware of its environmental and social impact and is committed to sustainable and ethical practices, including:
- Eco-Friendly Materials: Exploring the use of sustainable fabrics and materials in product manufacturing.
- Responsible Manufacturing: Ensuring ethical labor practices and working conditions in their supply chain.
- Sustainable Packaging: Implementing eco-friendly packaging solutions to reduce environmental impact.
- Community Support: Supporting fashion and cultural initiatives in the community through partnerships and charitable contributions.
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